As the Kansas City Chiefs and San Francisco 49ers go head-to-head in Super Bowl LIV on Sunday, advertisers will spend commercial breaks going head-to-head in a competition for your dollars — and coveted social-media buzz.
The cost of a 30-second spot during this year's broadcast ranges from $5 million to $5.6 million, according to Fox, so the financial investment in these ads is significant, and the stakes are high. To that end, many advertisers released their commercials — and even trailers for them — in the days and weeks leading up to the game.
Here are the commercials that have been unveiled thus far, as tracked by USA TODAY's Ad Meter, a ranking of Super Bowl ads by consumer rating.
Ad Meter: Exploring a world before Alexa USA TODAY
Audi: "Let It Go"
Ad Meter 2020: Audi shows Maisie Williams how to "Let it Go" USA TODAY
Avocados from Mexico: "AFM Shopping Network"
Ad Meter 2020: All the "new" accessories you can get for your avocado! USA TODAY
Ad Meter: Marvel's Black Widow Super Bowl ad. USA TODAY
Ad Meter 2020: Bloomberg Super Bowl campaign ad USA TODAY
Bud Light: "#PostyStore"
Ad Meter: Post Malone can't decide between Bud Light and Bud Light Seltzer USA TODAY
Budweiser: "Typical American"
Ad Meter 2020: This 2020 Budweiser Super Bowl ad is giving new meaning to the "Typical America" USA TODAY
Cheetos: "Can't Touch This"
Ad Meter: MC Hammer makes a surprising appearance in this Cheetos Super Bowl ad USA TODAY
Coca-Cola: "The Dots"
Ad Meter 2020: Will Jonah Hill flake on Martin Scorsese in this Coca-Cola Super Bowl ad? USA TODAY
Discover: "Yes" and "No"
Ad Meter 2020: Say yes to Discover in the Super Bowl ad. USA TODAY
Ad Meter: Discover shares the most iconic "no" moments in pop culture USA TODAY
Ad Meter 2020: Everything coming to Disney+ USA TODAY
Ad Meter 2020: Lil Nas X and Sam Elliot dance battle in this Doritos Super Bowl ad. USA TODAY
Facebook: "Ready to Rock"
Ad Meter 2020: Chris Rock and Sylvester Stallone collab in this Facebook Super Bowl ad. USA TODAY
Fast and Furious 9
Ad Meter 2020: Fast and Furious 9 Super Bowl ad. USA TODAY
Genesis: "Going Away Party"
Ad Meter: Chrissy Teigen and John Legend say goodbye to old luxury with Genesis USA TODAY
GMC: "Hummer EV"
Ad Meter 2020: GMC shows dominance featuring LeBron James in this Super Bowl ad. USA TODAY
Ad Meter: Google shows how important our memories are. USA TODAY
Ad Meter 2020: Jennifer Lopez chases down a thief in this Hard Rock Hotel Super Bowl ad. USA TODAY
Heinz: "Find The Goodness"
Ad Meter 2020: Heinz can make you feel like home no matter where you are USA TODAY
Ad Meter 2020: Tom Brady has a big announcement in this Hulu Super Bowl ad. USA TODAY
Ad Meter 2020: Amazon Prime Original film "Hunters" starring Al Pacino. USA TODAY
Hyundai: "Smaht Pahk"
Ad Meter 2020: Hyundai premieres its self parking car. USA TODAY
Jeep: "Groundhog Day"
Ad Meter 2020: Bill Murray has a new take on Ground Hogs Day with Jeep. USA TODAY
Michelob Ultra: "Jimmy Works It Out"
Ad Meter: Jimmy Fallon tried to keep up with John Cena in the Michelob Ultra Super Bowl ad. USA TODAY
Michelob Ulta Pure Gold: "6 for 6-pack"
Ad Meter 2020: Michelob ULTRA Pure Gold is helping to create more organic farm land. USA TODAY
Microsoft: "Be The One"
Ad Meter 2020: Microsoft highlights Katie Sowers journey to the Super Bowl. USA TODAY
Ad Meter 2020: Everything to expect from the new Minions movie. USA TODAY
Mountain Dew: "As Good As The Original"
Ad Meter 2020: MTN DEW Zero recreates The Shining starring Bryan Cranston and Tracee Ellis Ross USA TODAY
Ad Meter 2020: Action-packed Mulan Super Bowl ad. USA TODAY
NFL: "Next 100"
Ad Meter 2020: NFL show how universal football can be. USA TODAY
No Time To Die
Ad Meter: No Time To Die Super Bowl ad. USA TODAY
Ad Meter 2020: Olay is making space for women USA TODAY
Ad Meter 2020: P&G brands come together to help clean up USA TODAY
Pepsi: "Zero Sugar. Done Right."
Ad Meter 2020: H.E.R. and Missy Elliott collab in the Pepsi Zero Super Bowl ad. USA TODAY
Ad Meter 2020: Planters Mr. Peanut is back! USA TODAY
Pop-Tarts: "Pop-Tarts Fixed The Pretzel"
Ad Meter 2020: Let Pop-Tart Pretzels change your life. USA TODAY
Ad Meter 2020: What Porsche employee really do after dark. USA TODAY
Pringles: "Rick and Morty"
Ad Meter 2020: Rick and Morty get trapped in a Pringles ad. USA TODAY
Ad Meter 2020: Quibi Super Bowl ad. USA TODAY
Ad Meter 2020: The new Reeses bar is out of this world. USA TODAY
Ad Meter 2020: We see a new side of Jason Momoa in this Rocket Mortgage Super Bowl ad. USA TODAY
Ad Meter 2020: These celeb show us how they eat Sabra. USA TODAY
Ad Meter 2020: Snickers save the world! USA TODAY
SodaStream: "Water from Mars"
Ad Meter 2020: SodaStream makes it to Mars in the Super Bowl ad. USA TODAY
Squarespace: "Winona in Winona"
Ad Meter 2020: Winona Ryder visits Winona with Squarespace. USA TODAY
Ad Meter 2020: We finally find out what State Farm agents are wearing. USA TODAY
Ad Meter 2020: This Tide commercial may last forever, featuring Charlie Day and Emily Hampshire. USA TODAY
Ad Meter 2020: Charlie Day has a stain only Tide can take away. USA TODAY
Ad Meter 2020: Tide meet Wonder Woman USA TODAY
Ad Meter 2020: The Tide saga ends and Charlie Day has a clean shirt. USA TODAY
Ad Meter 2020: Anthony Anderson switches to T-Mobile in this Super Bowl ad. USA TODAY
Toyota: "Big Game Commercial"
Ad Meter 2020: Cobie Smulders is always there to save the day in the Toyota Super Bowl ad. USA TODAY
Ad Meter 2020: Trump Campaign Super Bowl ad. USA TODAY
Ad Meter 2020: TurboTax will get your legs moving! USA TODAY
Ad Meter 2020: Turkish Airlines will take you places USA TODAY
Ad Meter: Verizon show us what is really important during their Super Bowl ad. USA TODAY
Walmart: "Famous Visitors"
Ad Meter 2020: Walmart brings he future of shopping to you today. USA TODAY
Ad Meter 2020: WeatherTech USA TODAY