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New signs will direct people to Farmington attractions
City, tourism bureau paying $160,000 for project
FARMINGTON — Farmington residents and visitors soon will have color-coded signs to guide them to local attractions.
The city of Farmington will spend $110,000 and the Farmington Convention and Visitors Bureau will spend $50,000 to have 203 signs installed at locations throughout Farmington to guide people to attractions like mountain bike trails, golf courses, the library and parks.
The signs are part of the city’s efforts to promote outdoor recreation and tourism.
“We have amazing amenities around here, but if you don’t know what you don’t know, you don’t know how to get there,” said Shaña Reeves, who oversees branding and marketing for the city’s outdoor recreation department, during a City Council meeting Tuesday morning. “So a lot of people don’t know how to get to Chokecherry (Canyon). A lot of people don’t know what’s in the Glade (Run Recreation Area). They don’t know where our bike trails are.”
The signs will help people find their way to those attractions. The city has a completion date of April 2019 for installing the 203 signs.
Traffic engineering administrator Isaac Blue Eyes said people entering Farmington will see a sign that says “Find Your Journey” and includes a key to the color-coded signs.
- Brown signs will point to outdoor attractions like Farmington Lake, the Kinsey Trail and the Anasazi Trail.
- Green signs will point to recreation attractions like the future Bisti Bay at Brookside Park, the Farmington Sports Complex and Pinon Hills Golf Course.
- Coral signs will point to cultural attractions like the Farmington Public Library and the Farmington Civic Center.
The current signs that can be seen at locations like 20th Street and Farmington Avenue will be replaced with the new signs.
While the city has initially only funded the signs, it has plans to expand the project and eventually include at least one kiosk where visitors can go to see maps to local attractions.
Hannah Grover covers government for The Daily Times. She can be reached at 505-564-4652 or via email at firstname.lastname@example.org.