Honda dealership changes name, ownership

Melloy Auto Group purchases Hanson Honda on East Main Street

Noel Lyn Smith
Dealer principal Steve Melloy says all Hanson Honda employees were retained when the dealership was purchased by the Melloy Auto Group earlier this month.
  • The change of ownership and name at the dealership became effective on March 2.
  • Hanson Honda has been around since 1991, after Harry and Gail Paulson-Hanson moved to Farmington.
  • Gail Paulson-Hanson was the dealer principal and was operating the business with her two sons.

FARMINGTON — The only Honda dealer in the Four Corners is now operating under a new name and new ownership.

The Melloy Auto Group purchased Hanson Honda, 5301 E. Main St., and changed its name to Melloy Honda this month.

Steve Melloy, dealer principal for Melloy Honda, said the change went into effect on March 2.

"We're going to continue offering great services, great prices on the vehicles," Melloy said during an interview Friday at the dealership.

The negotiations began in December 2015, and the new dealership retained all Hanson Honda employees. Melloy declined to reveal the purchase price.

Melloy moved to Farmington in 1981 after his family bought Vincent Motors, which evolved into Advantage Dodge Ram Chrysler Jeep Fiat.

The family also owns the AutoMax Truck and Car Center in addition to dealerships in Albuquerque and other locations in central New Mexico.

One of the reasons the Melloy Auto Group purchased the dealership was due to Honda producing top-rated vehicles in terms of durability and value, as well as customer satisfaction, he said.

A banner displaying the new name was draped over the Hanson Honda logo last week.

Melloy Honda in Farmington is the only Honda dealership in the Four Corners.

"It was very rewarding and gratifying because we worked for over a year to make that happen," Melloy said.

Hanson Honda started in 1991, after Harry and Gail Paulson-Hanson moved to Farmington.

Since Harry's death in 2009, Gail Paulson-Hanson has transitioned into the dealer principal and was operating the business with her two sons, Taylor and Jordan.

"It's been a great ride," Gail Paulson-Hanson said, adding it was time for the family to start new endeavors. She said she plans to continue to reside in Durango, Colo.

"It's a fresh start for all of us. …We have left our legacy here, but it's time for me to move on," she said.

Noel Lyn Smith covers the Navajo Nation for The Daily Times. She can be reached at 505-564-4636.