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Personal trainer David Gutierrez says he opened Bodyworx to break away from corporate-based training

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FARMINGTON — Teaching people how to take charge of their health and fitness is the goal of a new health studio on East Main Street.

Bodyworx Health Studio, which has been open for six months, is owned and operated by certified personal trainer David Gutierrez.

Gutierrez, who has a bachelor's degree in exercise science from Fort Lewis College in Durango, Colo., said he opened the studio to break away from expensive, corporate-based training, which is often the only available kind of fitness training.

"It's crazy what training has come to in this town. It's something so vital, yet it's become so expensive," he said. "Most people can't afford it and have come to see it as a luxury."

While most trainers charge $40 to $75 per hour, Gutierrez said he offers personal training sessions for $15 an hour and does not require that clients buy a minimum number of sessions or sign a contract.

In addition to physical training, the 26-year-old trainer also offers dietary and nutritional assessments and food plans.

When a client first comes to his studio, Gutierrez completes an initial assessment, measuring body mass index and cardiovascular health and discussing a client's diet and exercise habits and goals.

"First, I get a feel for who they are and what they're looking for in a trainer," he said. "So many ailments people have can be related to what they're eating."

After earning his college degree, Gutierrez worked for several fitness centers in Durango and Farmington and also spent time as a massage therapist for a small institute in Durango.

A serious leg injury — as well as a stint working for Farmington's Natural Grocers, where he learned about natural health supplements and herbal alternatives — motivated Gutierrez to find a more holistic approach to health and wellness.

"My mind just shifted to what normal people need," he said. "I now understand people, and I understand how hard it is for them to take this journey."

Gutierrez said most people aren't aware of how important it is to use a holistic approach to integrate nutrition, health and fitness.

"They might get the training portion but don't understand about their own dietary needs," he said. "Instead of asking clients to make drastic nutritional changes or to follow a strict diet, I work with them on making gradual changes. If their favorite thing is a burger, we might change to a whole wheat bun the first week, then maybe the next week make the burger 50 percent beef and 50 percent turkey. By just taking baby steps, six to 10 months later, they've changed their habits and they see that they can really do it."

Unlike many fitness centers, Gutierrez's studio is outfitted with only the "bare bones" of equipment, in part because his intention is to teach people how to become their own trainers. Most of the studio's equipment consists of kettlebells and exercise balls, dumbbells, a multi-purpose lifting machine, a treadmill and racks with resistance bands.

"The idea was for it to be as minimal as possible," he said. "I just use what's necessary, and it's all stuff that's under $50, which is what people could afford to buy on their own. I teach them everything they need to know to get the entire workout so they can eventually do this in their own home."

Bodyworx is not a drop-in fitness center. Rather, clients must make appointments with Gutierrez for one-on-one training.

"That way, no one has to feel intimidated by other people present, and I can work individually with them on the machines," he said.

Although the studio is currently a one-man operation, Gutierrez hopes to grow his business and plans to eventually hire more trainers and offer more services.

"My whole purpose is just to cater to people and help them reach their goals," he said. "There are a million different ways they can get to those goals, and I just give them the science they need to do that."

Leigh Black Irvin is the business editor for The Daily Times. She can be reached at 505-564-4621. 

More info

What: Bodyworx Health Studio

Hours: Open 5 a.m. to 10 p.m. Monday through Sunday, by appointment

Location: 423 E. Main St., Farmington

More info: Call 505-716-2343 or go to their Facebook page.

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