Cell phone repair/accessory store aims to branch out
FARMINGTON — A new cell phone repair store will be opening Monday at 4339 E. Main St. in a refurbished building that formerly held Leisure Laundry.
Screensavers Inc., owned by Mike and Joan Fauteaux, will offer cell phone and tablet repair, but the two also seek to eventually offer something new through the store: franchise opportunities.
Mike said he was one of the original owners of another cell phone repair shop called Cell Doctors, but he and Joan broke off and established their own store in Durango, Colo., under the name of Screensavers about six months ago.
The pair recently decided to set up a larger Screensavers store here, and they’re hoping others interested in going into the cell phone repair/accessory business will decide to purchase and open additional Screensavers franchises in other cities.
“This will be the main franchise,” Mike said. “What we also decided to do is not just focus on the repair side, but also on the accessory side. That’s why our motto is ‘Accessories for the mobile lifestyle.'"
The couple explained that the cell phone accessory market is growing, and that anything to do with mobile electronics, such as entertainment, speakers and drones, is in high demand.
“The amount of computing power there is in a mobile device is so much stronger now,” Joan said. “You can run an entire business through the phone, and we want to support what people need for that.”
Mike explained that another relatively recent change in the cell phone accessory arena is an increase in accessories for children, which the store will carry.
“Cell phones are no longer just for adults or teenagers,” he said. “Kids 6 or 7 years old have phones and want cases and accessories."
Also on offer in the store will be photography accessories, virtual reality glasses and Bluetooth speaker equipment.
Joan said that while all types of cell phones can be brought in for repair, the store will specialize in iPhones.
“Eighty percent of the market in Farmington is iPhones,” she said. “We’ve been repairing them for three years, and we can fix them within 20 minutes or less — most other types of phones can also be fixed within 20 minutes.”
In addition to repairing phones and tablets, Screensavers will also purchase used phones to refurbish and re-sale. No new phones, however, will be available for purchase.
Mike explained that after the couple get the retail and repair portions of the store streamlined, they would like to focus on franchise possibilities.
“Franchisers will need to spend 10 days here learning to repair the phone and run the business,” he explained, adding that market research will be done to determine if the franchise would do well in each proposed location.
Mike said he hopes the word gets out about the quality and quickness of the repair service in his new store.
“We only use the highest-quality parts, so we may not be the cheapest in town, but we will definitely be the highest quality,” he said.
Screensavers will be open 9 a.m. to 6 p.m. weekdays and 9 a.m. to 5 p.m. Saturdays.
Leigh Black Irvin is the business editor for The Daily Times. She can be reached at 505-564-4621.