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FARMINGTON — Stores throughout Farmington that offered Black Friday sales were inundated today with shoppers looking for deals.

The day after Thanksgiving is projected to be the biggest shopping day of the year, according to a survey conducted by the National Retail Federation and Prosper Insights and Analytics.

The firm estimated 137.4 million Americans were planning or considering shopping over the holiday weekend. About 74 percent of those people planned to shop on Black Friday. It was projected 21 percent of those surveyed planned to shop on Thanksgiving.

In Farmington, several stores that opted to close on Thanksgiving opened on Black Friday with deals.

Sam's Club, T.J. Maxx, Lowe's Home Improvement and Sportsman's Warehouse locations in Farmington were all closed on Thursday but opened today.

This year, the Office Max on East Main Street was closed on Thanksgiving. The office supply store last year opened at 6 p.m. Thursday. But this year it didn't open until 6 a.m. today.

Throughout most of the day, the parking lots at the Animas Valley Mall and Target were full of cars.

Target General Manager Isaiah Chay said the store would be open about 29 hours after opening at 6 p.m. Thursday and closing at 11 p.m. today. Chay also said the online sales on the Target website were up this year.

"We see a lot more of our guests shopping online versus coming into the store," he said.

Even though online sales were up, it was still difficult to navigate the aisles in the store's electronics and toy departments, which were crowded with shoppers.

Several Target shoppers said they were just browsing the store for deals, rather than searching for a specific item.

"We didn’t see anything that drew us out last night, so we decided to shop today," Farmington resident Elisabeth Wisnewski said.

Wisnewski said her family does a lot of their holiday shopping online at Amazon.com.

Steven Orihuela drove down from Durango, Colo., with family to visit Target and Dick’s Sporting Goods. He said he was looking at possibly getting a new HDTV but wanted to see if any other deals caught his eye.

The Animas Valley Mall was also full of shoppers. Traffic at the Ulta Beauty Store has keep workers busy, according to Amanda Matherly, the store's general manager.

She said the line of people waiting for the store to open on Thanksgiving evening was similar to the line that formed when the store opened last month.

The "door-buster" deals advertised for the Thanksgiving Day sale sold out in five minutes, Matherly said.

The Farmington JCPenney store was open overnight after letting shoppers in at 3 p.m. Thursday.

Tony Clark, JCPenney store leader, said traffic slowed down late Thursday night but picked up about 5 or 6 a.m. this morning.

Joshua Kellogg covers education for The Daily Times. He can be reached at 505-564-4627.

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