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BLOOMFIELD — A county commission donation will help the City of Bloomfield develop a plan to increase outdoor recreation. 

Bloomfield has a variety of outdoor recreation assets, and the city hopes to market them in an effort to diversify the economy. The city has signed a $5,000 contract with Santa Fe-based Once A Day Marketing to assess the current outdoor recreation related economy as well as potential for future industries.

Bloomfield City Councilor Ken Hare said the city received a $1,500 donation from a private donor to cover part of the $5,000 expense.

The remaining $3,500 is also funded through a donation. During the Bloomfield City Council meeting on Monday, San Juan County Commissioner Mike Sullivan presented the city of Bloomfield with a check for $3,500 on behalf of the county commission.

“I hope that goes a long way in assisting you guys with your outdoor recreation project,” Sullivan said after presenting the check.

Once A Day Marketing will also host a strategy session with key stakeholders and will develop a strategic plan for the city. The firm has also worked with the City of Farmington.

Bloomfield consultant Donica Sharpe said Sullivan's donation came after discussions with Sullivan regarding water rights.

“During those discussions, we got to talking about what all’s going on in Bloomfield and one of the things I mentioned to Mike (Sullivan) was our new outdoor recreation initiative that we got going on and he said ‘well, is there anything I can do for you guys’ and I said ‘well, yeah, we need money,’” Sharpe said.

Hannah Grover covers government for The Daily Times. She can be reached at 505-564-4652 or via email at hgrover@daily-times.com.

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