Summer challenges aim to build community pride

The Daily Times staff
Angler Gabriel Salazar, of Bloomfield, casts his line Friday at Farmington Lake.

FARMINGTON — Officials with the Farmington Convention and Visitors Bureau hope a pair of challenges this summer will foster a sense of community pride.

The Jolt Your Summer Challenge and the Farmington Lake Big Catch Contest are twists on events started last year.

Last summer, the Convention and Visitors Bureau organized a Jolt Your July challenge in which residents could get game cards stamped at 30 sites and events in the community.

"This year, we just decided to expand it, so they get more time," said Tonya Stinson, executive director of the bureau.

The challenge started with Riverfest over the Memorial Day weekend, and it ends Aug. 5. Game cards are available at farmingtonnm.org.

A bass caught by Jeremy Friis of Farmington is pictured Friday at Farmington Lake.

Prizes are awarded at various levels, and those with the most stamps will be entered into a drawing for $250.

The Big Catch Challenge will replace last year's Catch the Money Fish contest.

During the challenge, which started Thursday, residents can snap photos of the largest fish they catch at Farmington Lake and post them on Facebook or Instagram with the hashtags #JoltYourJourney or #FarmingtonBigCatch.

The Convention and Visitors Bureau will give away monthly prizes of $150 to random winners.

"We want to see our visitors and our locals... out there enjoying the things we're trying to sell," Stinson said.

She said the two contests are aimed at creating pride in the community.

Jeremy Friis, of Farmington, front, and Gabriel Salazar, of Bloomfield, get some fishing in on Friday at Farmington Lake.

"The way you love your community is getting out and seeing what it has to offer," she said.