Realtor joins Better Homes and Gardens brand

James Fenton
Julie Blair, owner of Golden Door Realty, leads a staff meeting on Tuesday at the company's office in Farmington. The local realty company recently became a franchise of the Better Homes and Gardens Real Estate brand.

FARMINGTON — A local independent realtor has gained greater visibility by becoming a franchise of the Better Homes and Gardens Real Estate brand.

Golden Door Realty, launched in 2012 by owner and broker Julie Blair, officially joined the brand on Jan. 20. The realty is now called Better Homes and Gardens Real Estate Golden Door.

Blair said signing a franchise agreement with BHGRE offers access to resources like broker training and the BHGRE Greenhouse CRM, or client relationship manager, which gives brokers mobile access to data and contacts.

But it's the brand’s national network of brokerages and visibility that also appealed to Blair, who serves as the San Juan County Board of Realtors president and state director of the Realtors Association of New Mexico.

"As an independent company, we did very well, but I always was ... looking for something to take (our business) to the next level," Blair said. "I'd thought of franchises before. (BHGRE) seemed more aligned with what I've done all along."

BHGRE Golden Door employs four associate brokers and will carry on at its current East Main Street location, Blair said.

Associate broker Theresa Van Riper listens as Julie Blair, owner of Better Homes and Gardens Real Estate Golden Door Realty, speaks on Tuesday during a staff meeting.

Better Homes and Gardens' better-known product is its magazine, owned by Meredith Corp. In 2008, the magazine licensed its name to Realogy Holdings Corp., a New Jersey-based residential real estate company. Realogy also sells franchises in other brands, including Century 21, Coldwell Banker and Sotheby’s International, according to the company's website.

Sherry Chris, BHGRE president and CEO, said in a press release that Blair's focus on selling homes based on the lifestyle preferences of her clients makes the business agreement a good fit with the international residential real estate franchise company.

“Better Homes and Gardens Real Estate Golden Door has been practicing real estate with a lifestyle-centric focus for many years,” Chris said in the release. “Julie Blair’s business ethic and personal and professional investment in her colleagues and affiliated real estate professionals are impressive. Her emphasis on teambuilding and approachability has fostered an engaging local team that shares similar values as our brand.”

Blair has sold real estate for 12 years. Before becoming a broker, she was an archaeologist in the Four Corners.

Blair's rebranded realty already appears on the BHGRE website.

"I do want to grow a little bit, but not too big to where we're not the same family we are now," Blair said. "We are very much a family here. But we'll see."

James Fenton is the business editor of The Daily Times. He can be reached at 505-564-4621.

At left, Julie Blair, owner of Better Homes and Gardens Real Estate Golden Door Realty, stands for a photo on Tuesday with associate brokers Theresa Van Riper, Felicia Florez, Genesis King and Terva Fox-Christy at the company's office in Farmington.

More info

What: Better Homes and Gardens Real Estate Golden Door Realty

Where: 4022 E. Main St. in Farmington

More info: Call 505-325-4153 or go to