New food shop aims to make healthy lifestyle more convenient
Shop's menu features fresh meals made daily
FARMINGTON — Mondays are not always the easiest day of the week, but for Wyatt Mace, who just opened a healthy food and meal prep company called Nutrifit Meals, they're the busiest.
“It’s tough to keep up. We get hit hard at the beginning of the week, you know, and so we’re trying to learn the quota that we need to keep up with,” Mace said.
Nutrifit is a meal prep and convenient healthy food shop that offers balanced microwave meals made fresh daily. Mace and his business partners, wife Karissa Estrada and father Rick Mace, opened the shop on Jan. 10 at 4250 E. Main St. in Farmington.
Mace said he was associated with a similar business in Denver, where he spent three years as a personal trainer. He and his clients frequented the business, and Mace said he sees a need for healthy, fast meals in the Four Corners.
“I just knew that it was something that this area has needed for a long time — some outlet to eat healthy, and we had dabbled with a couple of other ideas, like buying into franchises or starting some form of a healthy restaurant, but I think this fit the niche the best,” Mace said.
Nutrifit’s menu features nine lunch or dinner items, as well as breakfast options, according to the website. Mace said all meals are priced between $8 and $9 and are prepared on a daily basis, using fresh and high-quality ingredients and recipes that grill, bake or steam meat and vegetables.
There are staple menu items — the most popular so far have been teriyaki chicken and jasmine rice, and a beef spaghetti and zucchini noodles recipe, Mace said. The shop will expand its menu soon with shrimp, salmon and vegetarian options on the radar, and the menu will also feature seasonal recipes in the future.
Having variety in a healthy diet is an important part of sticking to it, Mace said.
“A lot of people that are trying to eat healthy and are meal prepping for themselves eat a lot of chicken and broccoli, and it can kind of get redundant, so we try to add a little flair,” Mace said. “For example, cilantro and rice is different than just regular jasmine rice.”
Steve Lien, club manager at Defined Fitness, said Nutrifit is a "good concept for the area" that could help people keep up on healthy eating habits in the midst of busy schedules. He said the meals Nutrifit offers can be made at home but are a better alternative than fast food for people who don't have the time or the inclination to cook.
The role nutrition plays in health and fitness is significant and can be overlooked, Lien said.
"A lot of people are assuming that just coming into the gym is going to make a huge difference, and it does for how you feel leaving the gym and how you feel with endorphins, but as far as actual changes in body composition, food is the majority of the battle, and it's the hardest thing to control," Lien said.
Though he expected his client base to reflect the gym-going demographic, Mace said in the first two weeks of business, he's been surprised by the clientele.
“We knew our biggest market was going to be competitors and personal trainers and athletes, people like that — gym goers, but it’s been pretty mixed,” Mace said. “There’s been a lot of people who don’t go to the gym or they don’t think of themselves as somebody who’s quote-unquote fit or active, but they just want to eat healthy in general.”
And some clients — who perhaps have made New Year’s resolutions to eat healthy — have been sticking to it. Of the customers who came into the shop on Tuesday, more than half were returning customers, and Estrada said she’s starting to see some familiar faces since the opening.
“Oh yeah, we’ve already made a couple of friends,” Estrada said.
Megan Petersen covers business and education for The Daily Times. Reach her at 505-564-4621 or email@example.com.