Munchies sandwich shop to open near college

Restaurant will fill space formerly occupied by Young at Heart Deli

Leigh Black Irvin
Phil Thomas installs a door on Thursday, Jan. 26, 2017, at the new Munchies sandwich shop in Farmington.

FARMINGTON — A new sandwich shop is slated to open next week in the Silver Ridge Plaza across from San Juan College.

Munchies, located at 5150 College Blvd., Suite 206, is owned by JoAnn and Ernest Roybal and their daughter, Jessica Godinez. Ernest Roybal also owns Dickey's Barbecue Pit on Messina Drive. Ernest Roybal plans to continue managing Dickey's, while his wife and daughter will be the day-to-day managers of Munchies.

Running restaurants is not a new experience for the family.

"We owned a similar restaurant in Albuquerque for about 10 years, and when the economy went under, we decided to close it," said JoAnn Roybal . "We've lived here for four years, and I missed running a restaurant so wanted to get back in there."

The family's new sandwich shop will be in the space formerly occupied by the Young at Heart Deli, which closed in October. JoAnn Roybal said she and her husband chose the location because of its proximity to the college.

"And we eventually want to offer delivery, so this is also a good, centrally-located place for that," she said.

Munchies owners Ernest and JoAnn Roybal pose at the counter of their new sandwich shop in Farmington on Thursday, Jan. 26, 2017.

The space was close to being move-in ready when the couple rented it in October, but needed deep-cleaning and a few small additions. Godinez, 23, was in charge of decorating the shop's walls with spiral designs.

"Our specialty is fresh-baked wheat and white spiral bread, and that's why we have spirals on everything — it's our brand," Ernest Roybal said. "Everything is made from scratch."

The shop will offer deli sandwiches served on the spiral bread, though customers can also choose different bread options such as deli rolls.

In addition to regular sandwiches, the new business will also occasionally offer specialty sandwiches, such as red or green chile meatball subs and tortilla burgers. Fresh-made soups and salads — including three types of potato salad and cherry delight salad — will also be available.

"In our Albuquerque restaurant, JoAnn's green chile chicken posole did really well, so we will offer that every day and will also have two other alternating soup options," her husband said.

The couple said customers will ultimately decide how often specialty items are sold.

"We want to be communicating with guests and want them to let us know what they like," Ernest Roybal said. "Just because I love pastrami sandwiches doesn't mean everyone will."

For desert, the restaurant will offer homemade ice cream and has plans to likely also offer baked goods, such as cookies and brownies.

Jessica Godinez, JoAnn Roybal and Ernest Roybal pose in front of their new sandwich shop on Thursday, Jan. 26, 2017. The Roybals and their daughter, Godinez, own and manage the restaurant at 5150 College Blvd., Suite 206.

Godinez said she is excited to help run the family business.

"I started working at Munchies when I was 8," she said, referring to the restaurant's previous Albuquerque location. "So I'm used to this type of work. And now that I know what it's like to work for other people, I never want to do that again. It will be good to be running our own place."

Ernest Roybal said customer demand will also determine whether the family decides to keep serving only breakfast and lunch or eventually add a dinner option. He also hopes the delivery aspect of the restaurant will be a draw.

"The goal is to let people know that there are still people here that want to serve the community," he said. "Delivery options are so limited here, but hopefully soon people will be able to order huevos rancheros, green chile biscuits and gravy, breakfast burritos, even banana splits to be delivered to their door."

Leigh Black Irvin is the business editor for The Daily Times. She can be reached at 505-564-4621. 

More info

What: Munchies

Hours: 7 a.m. to 3 p.m. Monday through Saturday

Where: 5150 College Blvd., Suite 206

More info: Call 505-675-8009 or email