EntertainMART reopens in building vacated by Hastings
FARMINGTON — Shoppers who were disappointed with the recent closure of Hastings Entertainment on East 20th Street may be happy to learn a similar store has since opened in the same location.
EntertainMART has been open since Nov. 23, three weeks after Hastings vacated the location, said store manager Dave Diaz.
Diaz said Vintage Stock, a company based out of Joplin, Mo., purchased the leases of seven of the most successful Hastings locations and is opening new stores in those buildings under the name of EntertainMART. There are about 70 EntertainMART stores nationwide, he said.
"Farmington’s Hastings was actually the most successful of all the Hastings stores," said Diaz, who also managed the Hastings store for the past three years. The other employees who worked at the Farmington Hastings are also employed by EntertainMART.
Diaz said Hastings sold its merchandise before closing in October, and EntertainMART is gradually stocking the shelves with new, but similar, merchandise. He said many of the items will be similar to those carried by the company's predecessor, including new and used books, videos, video games and musical instruments.
"That’s what’s nice about it, a lot of our vendors already knew our history and were able to continue to provide us with what we know is going to sell," Diaz said.
He added that EntertainMART also carries items not readily available in San Juan County, such as samurai swords.
"The swords are something that other EntertainMARTs have been successful with, so they’re taking ideas from those other stores and using them here," he said.
The café inside the store will also reopen in mid-December under the same name of Hardback Café. Diaz said it will offer the same coffee drinks, smoothies and baked goods as before.
One difference, Diaz said, is that the story will now focus more on video games, especially vintage ones.
"It’s really funny what’s considered vintage nowadays, like Nintendos from the '80s and '90s, even the original Xbox from just 15 years ago is considered vintage," Diaz said.
Because of its new emphasis on games, EntertainMART will offer game nights so gamers can drop in to play games like Magic: The Gathering and Pokémon.
Like Hastings, EntertainMART will buy back books and videos, but it will also purchase other items, such as action figures, comics and records to resell.
Diaz said he has received positive feedback from customers who have visited the new store, especially from those who were upset to lose one of the only bookstore retailers in San Juan County.
"That’s the thing that was a bummer, there aren’t a whole lot of bookstores out there, and it left a real hole," he said. "I think people still really like holding a physical copy of a book."
Farmington resident Patrick Meadows, an avid video gamer, checked out the new store earlier this week.
"It’s kind of nice having a place where we can get the same stuff Hastings had," he said.
Another Farmington customer, Katherine Clayton, said she likes EntertainMART even more than Hastings.
"It’s more spacious, and it’s a lot less expensive (than Hastings was)," she said. "Plus they have a deal where if you rent a movie and then want to buy it, they will deduct what you paid to rent it. I’m glad they’ve opened this because I really love books."
Leigh Black Irvin is the business editor for The Daily Times. She can be reached at 505-564-4621.
Location: 3020 E. 20th St. in Farmington
Hours: 9 a.m. to 10 p.m. Mondays through Thursdays, 9 a.m. to 11 p.m. Fridays and Saturday, and 10 a.m. to 10 p.m. Sundays