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National bed, burger chains preparing to open

James Fenton
jfenton@daily-times.com

FARMINGTON — Local locations for two more national retail chains are under construction in the Farmington Pavilion next to Target on East Main Street.

Frederico Trujillo, a glazier apprentice with Southwest Glass & Glazing Inc., works Thursday at the Sleep Number store in Farmington that is expected to open later this month.

Lorton, Va.-based Five Guys Burgers and Fries and Minnesota-based Sleep Number will debut their national brands here this fall.

Sleep Number stores are staffed by "sleep professionals" who guide customers through the company's array of bendable, biometric "smart" beds and other sleeping products, according to the company's website.

Launched 30 years ago with the slogan "One size does not fit all," Sleep Number's name refers to the setting that adjusts the firmness of the modifiable mattress.

The Farmington store is the fourth for the company in New Mexico. It has two locations in Albuquerque and one in Santa Fe, according to the Sleep Number website.

The new 3,500-square-foot Farmington store will open Sept. 30 and will employ three people, according to Sarah Reckard, a Sleep Number spokeswoman.

"Sleep Number saw Farmington as an underserved market (for sleeping products)," Reckard said in an emailed statement. "East Main Street offers a fresh and relevant retail energy and provides convenience to local shoppers."

The Farmington Pavilion opened for business last year with the launch of Dick's Sporting Goods.

Construction continues on the new locations for Sleep Number, left, and Five Guys Burgers and Fries Thursday in Farmington.

Chick-fil-A, an Atlanta-based fast-food restaurant that specializes in chicken sandwiches, opened in the pavilion last month.

Sleep Number, 5000 E. Main St. No. 108, will be open 10 a.m. to 9 p.m., Monday through Saturday, and 11 a.m. to 7 p.m. on Sunday. For more information, call 505-209-9655.

Five Guys Burgers and Fries, known for its burgers and milkshakes, was launched in 1986 by the Murrell family. The "five guys" are Jerry and Janie Murrell's five sons, who also run the eatery chain, according to the company website.

Five Guys, 5000 E. Main St. No. 102, has four other locations in New Mexico — in Albuquerque, Las Cruces and Rio Rancho. Another location in Santa Fe is expected to open later this year, according to the Five Guys website.

James Fenton is the business editor of The Daily Times. He can be reached at 505-564-4621.