Ulta Beauty set to open at Animas Valley Mall

The popular beauty products store is scheduled to open in late fall

Joshua Kellogg,
Shoppers leave the Animas Valley Mall in Farmington on Dec. 24. A new Ulta Beauty store will open at the mall this fall.

FARMINGTON — The Animas Valley Mall will house an Ulta Beauty store after the company signed a lease to operate its newest location in the state in Farmington.

Ulta Salon, Cosmetics and Fragrance Inc. will open its fifth store in New Mexico in late fall, according to company spokeswoman Carolyn Sutphen.

Ulta Beauty has 886 stores in 48 states and the District of Columbia, Sutphen said in an email. There are currently four stores in New Mexico with locations in Las Cruces, Santa Fe and two in Albuquerque.

Sutphen said the company will have additional details about the new location in Farmington as the opening date approaches.

Efforts to contact the mall's general manager, Jeff Ring, were unsuccessful.

Ulta Beauty sells makeup, fragrances and hair and skin care products and also offers a full-service salon at each location with brow, skin and hair services.

Audra Winters, president of the Farmington Chamber of Commerce, said no businesses in the Four Corners currently offer the kinds of services that Ulta Beauty will provide. She said the store sells a mix of high-end and mid-range makeup and hair products, which fills a niche in the community.

"It’s really going to fill a need for someone looking for high-end cosmetics," Winters said.

She said Ulta Beauty will occupy the former Big Bounce and Teddy Connection location in the mall, across from the food court and the Texas Roadhouse restaurant.

Big Bounce and Teddy Connection closed in late April when its owners decided to sell the business and retire. Big Bounce offered inflatables for children to play on, and Teddy Connection allowed children to build and customize stuffed animals.

Winters believes Ulta Salon occupying the space at the mall will give shoppers another reason to visit Farmington.

"We’re the retail hub in the Four Corners," Winters said. "I think it’s going to bring another element to the mall."

Derrick Childers, chief building inspector for the city of Farmington, said Ulta Beauty has not filed a tenant improvement building permit to perform work on the site.

Joshua Kellogg covers education for The Daily Times. He can be reached at 505-564-4627.