A new business blooms in Bloomfield
BLOOMFIELD – Mother and daughter Liz Cadle and Ashlie Dixon both confess to succumbing to their creative impulses "constantly" — a daily compulsion that has produced colorful displays, arrangements, photography and other decorative work they have lent to weddings, events and businesses around San Juan County.
This fall, the two decided to take their collaborative work to another level. In September, they opened their first storefront flower business — Through An Angel's Eyes Floral Boutique — next to a barber shop on this town's main thoroughfare, Broadway Avenue.
"We took the jump together," Cadle said.
The name is as much a reflection of their religious faith as it is a nod to their working relationship, Cadle said.
"I've always used a saying, 'Life is more beautiful when viewed through an angel's eyes.' That's my daughter," Cadle said. "I know it sounds mushy, but that's what it's about. Any time I've had a project or event to do, I always have to have her to work with me. We think exactly the same."
The two said that while other florists already exist in the area — Bloomfield Florist, where Dixon worked for three years, is a short walk away on North First Street — their flower shop offers a unique take on the florist business.
"We have set ourselves apart, though, just because we're not following the rules," Dixon said. "We're breaking the rules and doing new things and trying to bring new designs to light instead of just the same old dozen roses."
Dixon said that many of her arrangements and designs are "off the wall, a little over the top," but she is also just as comfortable arranging flowers with a traditional or classic touch.
Dixon launched her own line of "bling arrangements," which often consists of exotic flowers like orchids and lilies ornamented with ribbon, lace, plastic jewels and other decorative accents.
The business also offers "manly" arrangements. Dixon created the "bro-quet" — using flower substitutes like candy, beef jerky, a bag of Cheetos and other sundry items for men who may lack a penchant for fresh-cut freesia or snapdragons. She assembles them in large beer mugs or steel cylinders repurposed from oilfield pistons. Cadle's husband, Mark Cadle, is an oilfield consultant, and their son is an industrial mechanic who supplies the store with the cylinders that double as vases.
The product line was borne of necessity, Dixon said.
"They're popular. It started when a girlfriend of mine called me and said, 'I need a manly arrangement. What can you do?'" Dixon said.
The two said their business is also an avenue for reaching out to the community.
Cadle said she makes routine trips to the Bloomfield Nursing and Rehab Center on Hacienda Lane to deliver surplus flowers to residents there. She said years ago, when her husband's grandfather was a resident there, she noticed many of the residents sitting alone, parked in wheelchairs in the hallway. She learned that many of them never receive any visitors.
Cadle regularly takes flowers to the center for arts and crafts activities. She obtained the first name of residents who don't receive visitors and brings them flowers on their birthday.
"People there call me the 'flower angel,'" she said. "We don't just take a flower. We take a birthday arrangement or a bouquet, and a gift and a card, and I take it personally to the person. I give them a hug and wish them happy birthday. When we started this business, I said I'd do something about that. Nobody should ever be forgotten."
Josephine Casados, activities assistant, transport driver and cook at the center, said Cadle's visits do more than just bring a smile to the recipient's face.
"(Cadle) is just a blessing because we do have people who don’t get visits from their loved ones, ever," Casados said.
The center has 87 residents, and about 20 of those never receive any visitors, she said.
"I believe that there are people out there who have too much, and I think if you want to give, give to your elders and your kids," Casados said. "I believe that our elders, (these are) their golden years. We should wait on them and give back. It’s such a joy for the residents. Liz knows this."
James Fenton is the business editor of The Daily Times. He can be reached at 505-564-4621.
What: Through An Angel's Eyes Floral Boutique
Where: 220 W. Broadway Ave., Suite A, in Bloomfield
Hours: 9 a.m. to 5:30 p.m. weekdays and 10 a.m. to 2 p.m. Saturday
More information: Call 505-360-7784 or 505-360-0835 or visit the business on Facebook.