FARMINGTON — Owner Elizabeth Shull has opened her store, Jack & the Bead Shop, with the aim of selling a quality selection of beads and semiprecious stones.

"It's been good. I can't complain," Shull said today about her business that opened five weeks ago in Orchard Plaza in Farmington.

The store offers a selection of delica seed beads in an assortment of colors and sizes, as well as semiprecious stones, including Kingman turquoise, tiger's eyes, black onyx, lava stone, amethyst, opal and denim lapis.

Additional items for sale include jewelry tools, stringing material, crystals, incense, oils, sage, tea, journals, and Native American arts and crafts. One section of the store offers soy candles from local businesses. Shull also makes her own jewelry and has a display case filled with her designs.

As the selection of merchandise continues to develop, Shull has been receiving feedback from customers about items they would like her to keep in stock.


"Everybody has to start somewhere, so this is a work in progress," she said.

The business had a ribbon-cutting ceremony with the Redcoat Ambassadors for the Farmington Chamber of Commerce on May 31.

As for the business name, Shull said she thought about it for a while, and it came while she was tossing around ideas.

"It needed to be something that people can remember," she said.

The store is located next door to Jo-Ann Fabric and Craft Stores, which Shull thought was a good fit.


"They send people over here, and I send people over there. It's been fair," she said.

She added her prices are competitive with other bead stores in the area.

Eventually, Shull would like to offer classes for individuals to learn how to bead, including what materials and tools to use, and beading technique.

This is Shull's second time operating a bead store. She owned Art Bead & Soul from 2008 to 2011 in downtown Farmington.

"I wanted to open my shop again. I loved my shop, and I like making jewelry," she said.

In addition, Shull also owns the real estate company High Desert Realty LLC.

"I do both of them full time as much as I can," she said.

Noel Lyn Smith covers the Navajo Nation for The Daily Times. She can be reached at 505-564-4636.


More information

What: Jack & the Bead Shop

Hours: 10 a.m. to 6 p.m. weekdays and 10 a.m. to 5 p.m. Saturday

Where: Orchard Plaza, 915 Farmington Ave., Suite E

Contact: Call 505-278-8821 or visit the Jack & the Bead Shop Facebook page

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