Brandy Villarreal stands in her new resale store, Brand Eye Too, which features lightly used brand name items. Items not sold within 60 days will be
Brandy Villarreal stands in her new resale store, Brand Eye Too, which features lightly used brand name items. Items not sold within 60 days will be donated to the Battered Family Shelter. (Natalie Gross/Current-Argus)
For those who love the idea of a good bargain but don't have time to dig for the hidden gems at garage sales, there's a place in town that's already done the work for you.

Brandy Villarreal has opened a resale shop on Pate Street featuring lightly used brand name items purchased from people in the community. She has a wide selection of home décor, clothes, shoes, jewelry and more with sizes for newborns on up.

Brand Eye Too, named after Villarreal's private photography business Brand Eye Photography, opened on July 1 and is co-owned by Villarreal and her parents, Brian and Jennifer Nicholas, who had the original idea for the business. Villarreal said she's been surprised at the wonderful response from the community she's received. Many women have popped their heads in several times a week, and the constant stream of new items people bring in for Villarreal to purchase has provided for a constant flow of fresh stock.

The high-quality resale shop is the first of its kind in Carlsbad as far as Villarreal knows, she said. Similar stores, such as Plato's Closet, have become national chains, and Villarreal said she hopes the idea takes off. She's already had shoppers visit from Loving and Artesia.

Though the store didn't stem from a passion for fashion, the concept came to Villarreal because she herself is a bargain shopper.

"I think it's cool to have a nice thrift store. It's good because not everyone can afford to buy these clothes new.

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If I can't, I can't expect other people to," Villarreal said.

But it's not just about the material aspect for Villarreal. Anything that doesn't sell within 60 days is donated to the Battered Family Shelter.

Villarreal has donated her photography services to the Battered Family Shelter before, and she's glad to be helping them in yet another way.

The shelter's executive director, Christina Post, said they're appreciative of the help.

A lot of women who go to the shelter don't have clothes for a job interview or new outfits for their children to wear to school, Post said.

And when families leave the shelter, the staff tries to provide them with new furnishings for their new residence. They can get that all now from Brand Eye Too. Brand Eye Too is located at 1200 N. Pate Street. Its hours are 10 a.m. to 5 p.m., Monday through Friday.