The contest will hand out four crowns and sashes in four different grade categories; Pee Wee Princess (grades K-2) are Aubrey Almanza, Kendra Argo and Josie Erives; Junior Princess (grades 3-5) are Patricia Bray and Jasmeen Aldaco; Princess (grades 6-8) are Kaitlyn Red and Stacy Swope; and Queen contestants (grades 9-12) are Shannon Rodriguez, Kiley Garrett, Pilar Baca, MacKenzie Head, Mia Gallosa, Sophia Magnuson and Sarah Estrada.
Here are the profiles for seven SWNMSF Queen contestants:
Kiley Chase Garrett, 14, is a member of the Deming High School Choir. She has made the A/B Honor Roll three consecutive years and enjoys singing, reading and school.
"I would like to run in the Southwestern New Mexico State Fair Royalty Contest and represent the fair because it would be a great opportunity.
"I won't be upset if I don't win, though I will be shocked if I do!
"I am entering for the fun and because I believe I have potential to properly represent our Fair," Kiley said.
She is the daughter of Jessi Garrett.
Sophia Magnuson, 15, was the 2010 SWNMSF Princess. She is active in Luna County 4-H, and the New Mexico Storm Volleyball Club.
Sophia enjoys volleyball, rodeo and jewelry making.
"I would like to run for SWNMSF Queen to represent the local celebration of agriculture and what it stands for. I love agriculture and it is what provides a living for my family.
"In a world where kids grow up believing milk comes from stores, I think it is important to educate other on where food comes from.
"I want to set an example for the next generation and to encourage this generation to promote agriculture," Sophia said.
She is the daughter of Colette and Scott Chandler.
Sarah Jo Estrada, 16, is a member of Skills USA at Deming High School. She is also a Student Leadership Ambassador for People to People.
Sarah enjoys camping, fishing hunting, tennis, arts & crafts, baking and cooking and nursing school. She wants to become a traveling nurse.
"As a fifth-generation Luna County resident, I would like to run for SWNMSF Queen and proudly represent the county and the city of Deming.
"I am currently a junior at DHS where my mother attended and also ran for queen during her high school years.
"The county fair has a long-standing tradition in my family, as well as our proud heritage as residents of Luna County.
"I feel it is imperative to be a positive role model for young girls by setting a good example. I am looking forward to playing a role in keeping the tradition alive with the Southwestern New Mexico State Fair," Sarah said.
She is the daughter of Billie and James Estrada.
Mia Gallosa, 16, recently attended her Junior Class meetings at Deming High School and is a member of the DHS Speech and Debate Club.
She enjoys tennis, singing and dancing and claims to be active in all sports. However, her top accomplishment did not come from the playing fields. It came from making straight A's on her report card.
"I would like to run for this year's SWNMS Fair Queen for a couple of reasons. For one, I believe running will really improve by self confidence. The second reason would be that I really want to be a part of something more and say, 'Hey, I did that.'"
"I know that I can be a good role model to all the girls in Luna County," Mia said.
She is the daughter of Christy and Mike Gallosa.
MacKenzie Lynn Head, 14, is a member of the National Junior Honor Society, Luna County 4-H FFA and the Las Cruces Horseman's Association.
She enjoys rodeo horseback riding, ranching, hunting, farming and showing animals.
MacKenzie is 4-H Secretary, all-around champion of SWYRA and Reserve All-Around Champion in the LCHA.
"I would like to run for fair queen because it would be a good experience and opportunity for me to expand my horizons.
"The SWNMSF has supported me for the last six years. I would be a honor for me to represent the fair as its 2012 Royalty Queen. I would have the chance to give back what was given to me," MacKenzie said.
She is the daughter of Courtney and Brian Head.
Shannon Rodriguez, 17, is a member of the Deming high School Senior Class. She enjoys spending time with family and going to church activities, cheerleading, gymnastics and softball.
"The reason I would like to run for Southwestern New Mexico State Fair Queen is because it's something different. I like the challenge, but I also like trying something new.
"The reason I would like to represent the fair as its' queen is to make a difference and show girls that anyone can do it if they believe in themselves," Shannon said.
She is the daughter of Penny Belloc.
Pilar Baca, 17, is a member of the Deming High School Choir, Youth Group and Deming High School Cheer. She enjoys her cheer activities, church youth group, choir, baking and sewing.
"I would like to compete in the SWNMS Fair Royalty Contest and represent the fair because I believe it is a great opportunity to show the community support, leadership, being a role model - and most importantly - how much I appreciate Luna County.
"This opportunity to compete for fair queen means I get to be a role model to younger girls who will soon grow to be mature young ladies who will be respectful and build our community," Pilar said.
She is the daughter of Yvonne and Gerald Baca.