FARMINGTON — As models don clothes designed by Leanne Marshall, NOVIS and Nicholas K. during New York Fashion Week, two Farmington women will be standing beside them, ready to assist with hair and makeup.
"You can be from a tiny town like Farmington and still have amazing opportunities if you're willing to work for it," said Heather Martinez, an esthetician.
Martinez and hair stylist Edith Gonzalez, who both work at The Head Shops Salon and Day Spa in Farmington, were selected by the Aveda brand to represent the company during New York Fashion Week, which starts Thursday. Aveda partners with Fashion Week, and The Head Shops is Farmington's only Aveda provider.
In addition to showcasing styles from spring 2015, Fashion Week also shows off Aveda's cosmetics and hair products for the coming season,
The two local women applied to attend Fashion Week last year.
"We have been counting down the months since December," Gonzalez said.
She said she has never heard of anyone from Farmington attending the show, even to watch. Fashion Week has an exclusive guest list, and people attend by invitation only.
Gonzalez and Martinez have been preparing for the show for months. A month ago, they attended a two-day class to learn about the procedures and techniques they'll be expected to do during the week.
"It was a lot of information to take in two days," Gonzalez said.
The two women have also learned which designers they will work with and what shows they will style for. Martinez will style for 10 shows, and Gonzalez has five shows.
"As soon as we got the schedule, we started researching (the designers,)" Gonzalez said.
But, realistically, they won't know what is expected until about five minutes before each show starts.
Gonzalez said she thinks braids will be a popular hairstyle this spring. The class she took last month focused on braiding, especially fishtails and messy braids.
Martinez and Gonzalez plan on bringing what they learn from Fashion Week back to Farmington for the Masquerade Fashion Show, which The Head Shops is putting on as a fundraiser for Breast Cancer Awareness Month in October. Proceeds from the fashion show benefit the Cathy Lincoln Memorial Cancer Fund.
Gonzalez said she is looking forward to styling hair for the Masquerade Fashion Show and to "have a little tiny taste of New York in Farmington."