FARMINGTON — Bill Stockert has been selling cars and trucks for fleet and commercial accounts for more than four decades.

"I enjoy taking care of people," said the 66-year-old Hi Country Buick GMC salesman.

Recently, General Motors Co. selected Stockert for the 2013 Fleet Elite Manager's Club, a national distinction handed to performing managers from a pool of about 250 fleet managers nationwide.

"Bill Stockert has been named one of the highest performing Fleet Elite participants for 2013," states a letter from Ed Peper, GM's U.S. vice president for fleet and commercial sales.

"His sales record and repeat business speaks for itself," said Ken Leroux, Hi Country Autogroup general manager, "plus he's a pretty likeable fellow."

Bill Stockert stands in between two trucks on Friday at a GMC dealership on San Juan Boulevard in Farmington. Stockert was recently recognized for being a
Bill Stockert stands in between two trucks on Friday at a GMC dealership on San Juan Boulevard in Farmington. Stockert was recently recognized for being a national seller for fleet vehicles. (Megan Farmer — The Daily Times)

Stockert said he won several awards through his years. He has been working at the same Farmington dealership since 1990.

"You've got to enjoy your job," Stockert said.

Leroux credits Stockert for staying with the company long term. He said since Stockert started working at Hi Country, the dealership has changed owners three times. Stockert has been selling automobiles for commercial use throughout.

"That's unheard of in our business," Leroux said.

Stockert moved to Farmington from Las Vegas, Nev., after working there for nearly 20 years as a GM fleet salesperson.

He said he returned from the Vietnam War and started working as a salesperson in 1970. He credits his long-term success to his product knowledge.

"Every feature has its benefit," he said.

But part of his success can be attributed to his competitive nature.

He said he has often sent his quote to other dealerships challenging them to offer a better deal for a prospective customer.

In the future, Stockert plans to reduce his hours and work three days a week. It's a second attempt at becoming semi-retired after his first try in 1990 when he moved to Farmington. He has been working full time since.

"I'll probably be (doing) the same thing I'm doing now until I die because I enjoy doing it," he said.

Erny Zah is The Daily Times business editor. He can be reached at 505-564-4638. and ezah@daily-times.com. Follow him @ernyzah on Twitter.