Jason Simpson makes a smoothie on Wednesday at Smoothie King in Farmington. Simpson bought the local franchise in June.
Jason Simpson makes a smoothie on Wednesday at Smoothie King in Farmington. Simpson bought the local franchise in June. (Jon Austria — The Daily Times)

FARMINGTON — Paul McPherson stood in one of Farmington's newest businesses waiting for his custom-made smoothie.

"They'll build custom smoothies to what you like," he said.

In the world of Smoothie King, 3554 E. Main St. #G, customization includes vitamins and herbal remedies to enhance a smoothie from beyond blended fruit and yogurt.

Smoothie King's owner, Jason Simpson, said he hopes people understand the smoothies he sells are designed for health and nutrition — not a fruity treat.

"This is not a treat store. This is a healthy meal replacement," Simpson said. "We have a healthy, fast, quality meal replacement on the go."

More information

Location: Smoothie King, 3554 E. Main St. #G, Farmington

Hours: 6:30 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 9 p.m. Saturday, and 11 a.m. to 7 p.m. Sunday

Prices: $3.99 to $8.49

More info: www.smoothieking.com

As a result, the menu at Smoothie King lists more than 60 different combinations to chose from, with 11 enhancers ranging from caffeine to immune system boosters. Each item has calorie amounts listed next to the concoction.

"We have smoothies and supplements that meet their needs," Simpson said.

Simpson added that neither he nor are his staff are nutritionists, but they all have undergone training about the products sold at Smoothie King, which isn't limited to smoothies. The store also sells protein powders, vitamin B12 supplements, organic snacks and other items.

Smoothie King was previously open with different ownership in Farmington, but the business has been closed during the past few years. The corporate offices in New Orleans did reply to an email asking for more information about the business before Simpson took ownership in June last year. Simpson said he didn't want to speculate on the reason for the closure of the franchise in the past. But Simpson said he hopes that people will recognize that the franchise is now open again and in the same spot it was before.

Danielle Fierro makes a smoothie on Wednesday at Smoothie King in Farmington.
Danielle Fierro makes a smoothie on Wednesday at Smoothie King in Farmington. (Jon Austria — The Daily Times)

The business opened on Feb. 19, and, since then, Simpson estimated Smoothie King is selling between 550 and 600 smoothies a day.

Simpson's employees said he expects them to be knowledgeable about the products sold at Smoothie King.

"On our downtime, he encourages us to stop and read all the vitamins and see what it's good for, see what it does for us," said Irma Reyes, a team leader.

She said their focus is creating a good atmosphere for customers.

Simpson said he bought the franchise because the company mantra is about helping people live healthy and active lifestyles.

"That's what it's all about — helping people," he said.

Erny Zah is The Daily Times business editor. He can be reached at 505-564-4638. and ezah@daily-times.com. Follow him @ernyzah on Twitter.