AZTEC — Tuesday, commissioners will take on a series of questions regarding a common sight unfurled across many a town's main street -- or, in the case of the city of Aztec -- Main Avenue.
Temporary over-street banners, strung on the town's main route to alert traffic and all passersby of upcoming events, are on the agenda for the first commission meeting of the year at 6 p.m. at City Hall, 201 W. Chaco St.
According to city code, special event signs strung across roadways or in public view must be approved by the commission or the Lodger's Tax Advisory Board. The increasing variety and number of events each year has prompted the city to reevaluate both its policy on temporary signs as well as the events that are advertised on them. City leaders are focused on promoting the city's amenities and bringing in added tourism dollars,
Commissioners will consider which events in the city merit the implicit approval of the city by use of the prominent banners. Officials said non-profit events sponsored by groups such as the Lions Club and for-profit events like a concert at the Aztec Speedway will be considered. Other signage for an event sponsored by a local business or an organizational event like the Aztec Boys and Girls Club's Halloween Carnival are also to be addressed by the commission.
According to a staff summary report written by Community Development Director Roshana Moojen, "the original intent of (the city's sign code regarding special events) is to align with the marketing goals of the city, to advertise events in Aztec that may attract visitors to stay in Aztec, while at the same time reducing sign clutter in the city."
An updated draft of the city's policy and specifications for approved community event banners would limit the hanging duration of a sign to 30 days.
Individuals or groups wishing to have their event broadcast in public on a three-foot tall and 30-foot wide banner are to fill out a three-page sign permit application, pay a $25 permit fee and submit a sign to the Community Development Department before approval can be granted by the commission. The city's electric department, according to the policy, will hang and remove the sign free of charge.
For more information on the city's sign policy, go to http://aztecnm.gov/communitydevelopment/department.htm or call 505-334-7604.
James Fenton covers Aztec and Bloomfield for The Daily Times. He can be reached at 505-564-4631 and firstname.lastname@example.org. Follow him @fentondt on Twitter.