FARMINGTON — A Farmington standard for nearly 33 years, Zia Sporting Goods is closing its doors.

The business, located at 500 E. Main St., started its final liquidation sale on Thursday. The store will continue to slash its prices and stay open until all its merchandise is gone.

Though Zia's sign out front jokingly reads that it's closing because of a zombie apocalypse, owners Blake and Monique Stewart said they are retiring to their hometowns in northern Utah.

"We have found that our desire to retire and be closer to our families has finally become a goal we could not ignore," the Stewarts said in a statement on Zia's Facebook page.

Zia is a sporting goods store that specializes in hunting, fishing, camping and other sporting goods. The business also sells outdoor clothing from brands like Patagonia, The North Face and Columbia.

Monique Stewart said the business will be open from 9 a.m. to 6:30 p.m. Monday through Friday, 9 a.m. to 6 p.m. on Saturday and from noon to 5 p.m. on Sunday until its merchandise is sold.

Most items in the store are being sold at a 10 to 30 percent discount, and clearance items are marked down from 30 to 75 percent.

Monique Stewart said as the business' final sale drags on, more discounts will be offered.

In the Stewarts' goodbye statement, they encouraged residents to support local, small businesses.

"On behalf of all small business owners, we all try to give you the best products and the best prices," the Stewarts said in their statement. "We may not have the large footprints of box stores and carry the large varieties of high to low-end products, but we all try to offer the best and specialty items, with the best customer service."

Monique Stewart said she was moved by the farewells she has received from customers since the business announced it was closing.

There was large crowds at the store throughout the day on Thursday.

"There's been an overwhelming response, and not only in customers, but the sweet comments and messages we've received," Monique said in an interview. "Some of the comments have been really, really special."

Jack Smalley, a Farmington dentist, has been a Zia's customer for more than 20 years. He said he buys his hunting and fishing supplies there.

Smalley said he kept coming back to Zia's because of the customer service. He said he's trusted Zia's employees to give him accurate information on outdoor equipment.

"There's no B.S. You come in and you get good advice," he said. "They made customers for life, not one-time sales."

Ryan Boetel covers crime for The Daily Times. He can be reached at 505-564-4644 and rboetel@daily-times.com. Follow him on Twitter @rboetel on Twitter.