FARMINGTON — Jimmy John's has attracted a devoted following in Farmington since opening earlier this month at 3060 E. 20th Street, suite B. The sandwich shop is the first of the national chain to open in San Juan County.

Jimmy John's has quickly become something of a local phenomenon. A Daily Times Facebook post about the restaurant Tuesday quickly attracted dozens of "likes" and comments.

Customers who were interviewed had nearly universal praise for the restaurant.

Dave Morris, a Farmington copy-machine salesman, was introduced to Jimmy John's on Friday by a colleague who had been impressed by other franchises.

"The sandwich was good," Morris said.

Morris was particularly pleased by the generous portion of his Italian sandwich.

"There was a lot of meat on it," he said.

The restaurant, Morris added, "was packed."

Jimmy John's offers both sub and club sandwiches including turkey, tuna and Italian-inspired sandwiches. Famously, Jimmy John's delivers to a limited area. The exact limits of that area are unclear.

City records indicate the franchise is owned by Justin DiBiase through Zia Foods Inc. DiBiase listed addresses in Farmington and Gilbert, Ariz. DiBiase previously launched a Little Caesar's franchise in 2010 in Farmington.

DiBiase, reached on his cell phone Tuesday, declined to comment, referring questions to the parent company.

The Champaign, Ill.-based Jimmy John's was tight-lipped about the new restaurant. A local manager declined to be interviewed or to allow a Daily Times photographer inside the restaurant.

A spokesman said Jimmy John's could not comment because the restaurant was too new.

Regardless, Jimmy John's seems to be a winner in Farmington.

County Executive Officer Kim Carpenter entered the restaurant Thursday in search of a sandwich.

"What did I have? I had a sub of some kind," he said, without giving specifics. "Dang, you're asking a tough question."

Carpenter said his experience was positive.

"It's always good to try new food and try things out, and I was very satisfied with the food," he said. "I look forward to stopping in with them from time to time."

Chuck Slothower covers business for The Daily Times. He can be reached at 505-564-4638 and cslothower@daily-times.com. Follow him @Dtchuck on Twitter