Coca-Cola: Super Bowl ad campaign forges new ground in storied advertising history

Adrienne LaFrance, Digital First Media

Updated: 01/24/2013 03:17:12 PM MST

Coca-Cola: Super Bowl ad campaign forges new ground in storied advertising historyPhoto courtesy Coca-ColaNEW YORK - Back when hardly anyone knew what Coca-Cola tasted like, the still-nascent soft drink company began painting its first advertisements on the sides of barns. The message was simple: "Drink Coca-Cola, Delicious and Refreshing." The beverage giant's advertising strategies have gotten considerably more complex over the years. For example, Coca-Cola recently rolled out an advertising campaign to spread the word about... another ad campaign.For Super Bowl XLVII, Coca-Cola created Coke Chase, an interactive game in which ...View "Coca-Cola: Super Bowl ad campaign forges new ground in storied advertising history" on Spundge