Recently, Kroger and Safeway both announced that they will not sell genetically engineered salmon in their stores. The fish in question have had their DNA altered so that they grow twice as fast. These announcements were preemptive, as the Food and Drug Administration has not even approved these salmon for market. Yet this action sends a strong message: consumers are more thoughtful than ever about the food we are putting in our bodies, and retailers are starting to respond.
As retailers, scientists, and even ethicists consider the ramifications of GE animals and crops, there is a very simple step that retailers can take right now to appeal to conscious consumers: by labeling foods already on store shelves that contain these ingredients. By labeling their store-brand products that contain genetically modified ingredients, Kroger and Safeway and our local chains like Smith's and Albertsons could take a great step towards empowering consumers to make fully informed choices in the grocery aisle.