FARMINGTON — Outdoors enthusiasts have a new one-stop-shop to visit before venturing to the desert, mountains or lakes.

The new Sportsman's Warehouse will be holding its grand opening at 9 a.m. on Saturday, with an opening ceremony beginning at 8:30 a.m. Area officials such as Farmington Mayor Tommy Roberts, County Commission Chairman Scott Eckstein, and Navajo Nation Vice President Rex Lee are expected to attend.

The store will be offering Sportsman's Warehouse hats and $20 gift certificates to the first 300 customers. It is located at 4905 E. Main St.

Many locals, however, have already shopped at the store, which informally opened its doors to the public March 22. About 1,400 customers made purchases on the first day alone.

"All word of mouth, we probably had 250 people come in through the doors within 15 minutes," said Christian Wolf, store manager.

The 30,000 square-foot building houses a vast selection of outdoors items, most of which fall under the categories of — hunting and shooting, archery, fishing, camping, boating and all-terrain vehicles, optics and electronics, and knives and tools, as well as men's, women's, and children's clothing and footwear.

"I've already been here for guns, for clothing, for hats, and for fishing," said Jessica Fauteaux, of Farmington, who has visited the store several times in the past two weeks. "When my husband and I go to Albuquerque, this is one the first places we go, so it's nice to have one in Farmington.


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The Farmington store is the company's 36th store, and the first of 10 to be built this year. It cost about $3 million to build the store, which the company first expressed interest in last year by submitting a proposal to the city of Farmington.

"It's a very central location for a lot of outdoor activities," Wolf said. "It's an outdoor Mecca."

While several outdoors stores in town, such as Zia Sporting Goods and Big R, offer some similar merchandise, customers say Sportman's Warehouse has a wide selection of goods.

"I was excited when I walked through the doors," said Dave Kraynick, who lives between Durango and the Colorado-New Mexico border. "The damn place has got stuff you can't believe. A lot of times you're just going up and down the aisles."

The store employs about 75 workers, though it has several openings currently. The company is always looking for more applicants, as it often can offer positions in other locations if not in the immediate area.

Those interested can apply in-store. They are encouraged to introduce themselves to the manager of the department where they would like to work, and then apply.

For more information about Sportsman's Warehouse, visit its website at www.sportsmanswarehouse.com.

Jenny Kane can be reached at jkane@daily-times.com; 505-564-4636. Follow her on Twitter @jenny_kane