FARMINGTON — NAPI goes Hollywood?

Not quite, though the Navajo Agricultural Products Industry has been showing up on nationally broadcast television shows recently.

For the past month, NAPI has been featured on four episodes of a Lifetime show filmed in October in Pompano Beach, Fla.

Representatives from Lifetime's "The Balancing Act" first contacted NAPI in March 2012. "The Balancing Act" is a morning show for Lifetime, a channel generally targeted toward women.

The show wanted to do a series about sustainable lifestyles. It contacted NAPI because it was rooted in traditional farming practices, many of which are designed to save water, according to Mike Abeyta, NAPI sales and marketing manager.

Once NAPI learned of the opportunity, the company asked all of their employees to send in their favorite recipes incorporating NAPI products.

"Of course (the show) sent us scripts ... but we were able to contribute a lot," said Brandy Webb, NAPI Flour Mill LLC president.

To showcase the products and share the recipes, the company sent Roselyn Yazzie. Yazzie is the bean crop manager at the company, which boasts more than 110,000 acres of land on which they can plant crops for the tribe.

"We're calling her the Rachel Ray of NAPI," Webb said of Yazzie.

Yazzie could not be reached for comment Wednesday.

The episodes, which were filmed at the show's studio, included: "Homemade Chili," "Blue Corn Pancakes," "Navajo Soups and Stews," and "Navajo Culture and Great Tasting Food.


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Although all of the episodes were shot in one day, on Halloween last year, Yazzie and the host had to change outfits each time, so as to give the impression that the episodes were filmed at different times.

Since airing, NAPI has received calls from viewers in New York, New Jersey, California, Tennessee, Georgia and several other states. Many of them are interested in the company's farming practices, and others want to know how they can get NAPI products.

Audiences can watch each of them on NAPI's website, www.navajopride.com, or they can watch them on Lifetime, which will be showing the segments repeatedly in the future.

Check local listings to find out when they will air on television. The next scheduled airing currently will be the "chili" episode 5 a.m. to 6 a.m. March 28.

Jenny Kane can be reached at jkane@daily-times.com; 505-564-4636. Follow her on Twitter @Jenny_Kane