BLOOMFIELD — A five-minute segment from the "Today in America" show with Terry Bradshaw that spotlights Bloomfield as an attractive place to live, work and play requires a few edits before a final version crosses the mayor's desk later this week.
The city posted an "approved" — but not final — version of the video on Facebook and two errors caught the eye of more than a few people. It has attracted numerous comments on social media and has been shared nearly 300 times.
In the video, Mayor Scott Eckstein champions New Mexico's largest agricultural crop — red and green chili — and his preference for the green variety over the red. But an image of sliced jalapenos appears on screen.
An announcement on the city's Facebook page was made last week that the mayor's overture to the green chili would carry an accurate photo of the state's official vegetable.
"Yes, the famous — or infamous — chili correction will happen this week, and I expect to receive a final DVD by Friday," Eckstein said.
And a correction to an earlier version removed a reference to "Major Eckstein," he said.
Eckstein champions the video as a valuable tool to promote the city and encourage businesses, residents and tourists to the rural but growing city of roughly 8,000 residents.
"It was an honor to be chosen to be
After a series of conference calls between the mayor and the city manager, an agreement was made to film the segment in September. As part of the contract, the city was to pay nearly $20,000 for a "scheduling fee."
"If we had tried to do this ourselves, we easily could have spent a $100,000 or more," Eckstein said. "If the city is able to attract just one business as a result of the video, we'd see gross receipts easily eclipse the cost. It's definitely a big win for Bloomfield."
Bloomfield was chosen because it fit the criteria of the program hosted by the retired football quarterback, he said. Producers cited economic development when they called city leaders last summer to propose making the video.
Finance Director Brad Ellsworth said the fee was paid out of the city's administration budget out of its general fund. Because the amount was under $20,000, it qualified as a small purchase under a city policy.
"The purchase was approved by the city council as part of the regular approval of accounts payable," Ellsworth said in an email. "Additionally, we determined that this purchase qualified as a sole-source procurement because the service provided is unique. At the time that we paid for it, we anticipated being reimbursed by the Lodgers' Tax Board."
Ellsworth, who sits on the board, presented the expenditure in November.
"The board voted to pay the total cost because the video promotes tourism in and around the city," Ellsworth said.
The mayor said the Bradshaw video is both a surprising honor and irresistible bargain given the potential marketing tool the video represents.
The final cut and rights to use and distribute the video belong to the city, Eckstein said. The segment will air once on Discovery in the next four to five weeks, and then 19 times on regional Fox and ABC affiliates.