Louie and Roula Livaditis' business attained prominence two years ago. But not the kind of prominence they wanted. An arson-caused fire gutted the Sheepskin Factory in the early- morning hours of April 30, 2010. The Livaditises lost everything — more than $1 million worth of slippers, rugs, seat covers and the equipment used to make them. There was no insurance.

Now, they're hoping to get back on their feet with the opening of a new store 2 miles south of the original Glendale location.

"This is where we're at," Louie Livaditis said Monday, spreading his arms in the showroom of the store at 2040 S. Colorado Blvd. "Hopefully, customers are going to figure that out. A lot of them think that we just disappeared."

Operationally, the Sheepskin Factory had been back in business two days after the fire. But its interim location on East Virginia Avenue, a couple of blocks from the original store at 520 S. Colorado Blvd., never took off.

"We were hidden away," he said. "People couldn't see us. They couldn't find us. It was clear that we weren't getting the business."

Sales before the fire averaged $35,000 to $45,000 per month. In the interim space, sales plummeted to $5,000 to $10,000.

It soon became apparent that the business would not survive without a new location that re-created the visibility of the original Colorado Boulevard location. The Livaditises looked for months, then finally found some long-vacant retail space just north of the intersection of Colorado and East Evans Avenue.

They did a top-to-bottom remodel of the space and opened last month. The 4,500-square-foot store is almost twice the size of the original location. It's big enough to handle growth — if the demand is there.

"We want to reconnect with our customers," Louie Livaditis said. "And we hope we get some walk-in business. That was the whole idea with moving to Colorado Boulevard."

Customer Zach Pigati rediscovered the Sheepskin Factory when he went online to search for Ugg boots for a gift.

"I didn't know where they went after the fire," he said. "I'm a big supporter of small business, so I'm glad I've found them."

The Livaditises remain worried about another arson attempt. The original arsonist, an animal-rights militant who was sentenced to five years in prison, reportedly told an undercover investigator that he would torch the business again.

"It's a concern," Roula Livaditis said. "But we have to go on. We cannot think about what happened in the past."

Steve Raabe: 303-954-1948, sraabe@ denverpost.com or twitter.com/steveraabedp