FARMINGTON — Comfort Suites is a new entrant to the Farmington motel market, and the 73-suite facility is joining a competitive market for local business travelers.

The motel at 1951 Cortland Drive near Bloomfield Highway held a grand opening Tuesday after opening to customers in June. Like other new or in-development motels in San Juan County, the Comfort Suites targets corporate customers with high-speed Internet, a small business center with computers and a fitness room.

The suites cost about $120 to $140 per night.

"We feel there's room for another player for the business clientele," said General Manager Don Cowman.

Augusta Liddic   The Daily Times
Augusta Liddic The Daily Times (Augusta Liddic/The Daily Times)

The suite concept targeted at business travelers is increasingly popular. Also coming to Farmington is a 92-suite Home2 Suites by Hilton at Browning Parkway and Wildflower Drive that is slated to open in spring 2015.

A 70-room Microtel Inn & Suites is under construction in Aztec and is set to open later this year.

With business travelers in mind, Comfort Suites includes touches such as multiple charging outlets on each lamp for cell phones and other electronic gadgets.

"We want to make sure you are always ready to go," said Sales Manager Meagan Valencia.

The Comfort Suites is owned by Donald Howard and operated by FMGTN Lodging under license from Choice Hotels International. When fully staffed, it will have 20 to 25 employees, about half of them part-time, Cowman said.

Hotel guests and business officials said they were impressed with the hotel.

"The rooms are really cool," said Kam Minton of Farmington, who was staying at Comfort Suites as she prepared to move with her husband to El Paso, Texas.

Augusta Liddic   The Daily Times
Augusta Liddic The Daily Times (Augusta Liddic/The Daily Times)

Judy Castleberry, interim director of the San Juan College Enterprise Center, said she had often stayed at Comfort Inns, the corporate sibling of Comfort Suites.

"This is a nice one," she said. "It looks very comfortable and spotlessly clean, which is important to me."

Chuck Slothower covers business for The Daily Times. He can be reached at 505-564-4638 and cslothower@daily-times.com. Follow him @Dtchuck on Twitter.